Testimonials have the highest conversion rates of all videos.
Everyone has come across a website that has written reviews or testimonials, but more often than not, we're willing to bet that those are fake, but a video that displays genuine authenticity helps to reinforce your credibility.
📊 How can this asset help my business?
Video is the most effective form of establishing credibility when you are trying to persuade a potential customer.
The tricky part is, they might not want to hear from you (yet), as it lacks some credibility in the initial buying stages. Instead, they want to hear from other people just like them.
Think of it this way. If you were in the market for a chiropractor, which statement would you be more convinced by?
1) "This is cool!"
2) "Dr. Kris completely changed my life. For the first time in years, I have full mobility and I can play with my children in the yard. I can't recommend them enough."
Customer testimonials will motivate both new and existing customers to share the positive impact you have had on the lives of your clients. Testimonial Videos allow people to connect so much more.
👩🏻 Who's the target audience?
A video testimonial is for any prospective customer. Everyone loves to testimonials so they can see success stories from previous customers.
Depending on the product or service you provide, you might need multiple testimonials so that each customer type can connect with what they are looking for.
If you have a home inspection business and you are looking to connect with more real estate agents and home buyers, then you would need two different testimonial videos.
A real estate agent would need to see a testimonial from another real estate agent talking about how they trust recommending you to their clients.
A homebuyer would need to see another homebuyer that hired you and how you helped them make an educated home buying decision.
📈 How can I properly utilize this video?
A customer testimonial video can be use effectively in a number of places:
- Put it on your website
- Post it on your Google My Business and Yelp
- Use it in email nurturing campaigns
- Use it for Facebook, LinkedIn or Instagram ads
- Post it on social media to help generate leads